VASELINE MEN

Vaseline Men Malaysia wanted to connect with a younger demographic and communicate the message that it took just two simple steps for brighter, clearer skin. We created Cabaran Hensem Maksimum (The Handsome Maximum Challenge), inviting guys to submit photos of themselves with their best ‘handsome’ expression/pose to facebook. The quirky online film featured ‘Inspector Handsome’ rescuing guys on the verge of doing ‘un-handsome’ things.

ONLINE FILM & SOCIAL MEDIA STRATEGY BY MERDEKA LHS.