KINIBIZ

The challenge was designing the hardcopy edition
of Malaysian business news portal, Kinibiz. (Usually
the hardcopy edition goes digital, but this being the
21st century, we were to approach it the other way!)
Our idea was to create ‘space’ on the cluttered
newsstands. The stark black and white masthead
allowed the new title to stand out, while at the same
time projecting a more premium look and feel. Our
creative direction for the cover carried on the first
6 issues and set the tone for the editorial team
to continue.

MASTHEAD, LOGOTYPE, COVER DESIGNS
BY MERDEKA LHS.