GOOD VIRTUES CO.

Choose your own definition of beauty with the
GOOD VIRTUES CO., a halal range of personal
care products.

We wanted to create a new way of looking at Halal
personal care products; so all designs incorporate
subtle references to Islamic art motifs. Vibrant,
colourful, almost exuberant designs reflect the
brand promise of ‘Celebrate Your Noor’ – the inner
light, a beauty truly worth celebrating.

CONCEPT, LOGO, DESIGN AND PACKAGING DESIGN
BY MERDEKA LHS.