BAD LAB

BADLAB is the personal care range for the
unconventional man.

Spiritually founded since the time of Adam,
BADLAB seeks new frontiers and boldly goes
where no other personal care range for men
has gone before.

Dirty, Sexy, Filthy, Clean. And quick.

The day is out there and not in the bathroom.
Energizing, revitalizing and healing ingredients,
man-gineered for the man who’s all walk and
little talk. You are the animal, you do the testing.
BADLAB. Carpe Diem.

CONCEPT, LOGO, DESIGN, BRAND STRATEGY,
PACKAGING DESIGN, ADVERTISING AND
ACTIVATION BY MERDEKA LHS;
WEB AND SOCIAL, WITH PARTNERS.

01 BEAR

02 PING PONG

03 REVERSE

04 SHOWER